You Are Who You Choose to Serve.

Serving people who don’t value you, what you do, or how you do it also creates problems. When you deal with people or companies who don’t value you, it isn’t easy to capture some of the value that you create. That can make it difficult for you to deliver the real value you are capable of, and it will make it difficult for you to be profitable. Long term, this will change who you are.

There are people—and companies—who aren’t mature when it comes to relationships, including business relationships. Some people are mean and angry. Some aren’t willing or capable of working within the cultural and social norms of polite society. Much of the time, what makes these people so difficult has nothing to do with you. The meanness just pours out of them. Dealing with these people takes more time and psychic energy, mostly with very little benefit. These immature people will make you something you’re not.

You want to work with good people. You want to spend your time with people who are partner-oriented and who value who you are, what you do, and how you do it. Your limited time is best spent with people who respect you, and people whom you respect.

Contribution from Anthony Iannarino

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